Magic Lake Como: the perfect Backdrop for High Fashion Spots
From Armani to Trussardi, from Dolce&Gabbana to Bulgari, from Alexander McQueen to Guess: Italian and International fashion brands often choose the shores of Lake Como to promote their collections.
Lake Como is one of the most magical and fascinating places in the world and is synonymous with elegance, quality, luxury and Made in Italy; characteristics perfectly matching high fashion brands. The lake and the hills, the perfect encounter between the blue colors of the water and the green shades of the surrounding nature, the historical and luxurious residences reflected in the lake are all elements searched for by photographers, directors and set designers in order to obtain the perfect shot or create intense and emotional scenes.
This is exactly why the designers Dolce&Gabbana in 2018 chose Lake Como for one of the most glamorous events ever: for a whole week they attracted attention to Lake Como with events, interviews and fashion shows attended by models and international celebrities. The main location of the week were Villa Olmo, chosen as the maison’s headquarters, Villa Carlotta chosen for the Haute Couture fashion shows and the steamship Patria equipped with a pop-up store with clothing and accessories from the “Tribute to Lake Como” line. The commercial spot presenting the collection was set in cult locations on Lake Como and featured Deva Cassel, the beautiful model and daughter of Monica Bellucci and Vincent Cassel. A tribute to the shores of Lake Como, to the most beautiful villages and to the unique views offered by the lake.
The following year the International brand Gucci chose Villa Olmo to unveil its new spring/summer 2020 collection, inviting 600 guests among the sales force, buyers, bloggers and influencers of the fashion scene to Lake Como. Previously Guess has already chosen Lake Como for its fashion shows in Villa Erba in Cernobbio, another evidence of how the Lake Como area is the perfect setting to enhance high fashion clothing, celebrate fashion and host the most important personalities of the international jet set.
More recently, the brand Dixie has chosen Italian singer-songwriter Levante to promote its 2021 fall/winter collection inside a fascinating 1950s-style villa overlooking Lake Como. The perfect combination of the charming, relaxed and serene atmosphere of the lake and the authentic and contemporary style of the Dixie fashion brand transmits positive vibes enhancing the romantic mood of the brand.
In 2021 the Italian brand Trussardi chose Lake Como and the face of the beautiful model Noel Berry to represent its woman: strong, independent, capable of taking control of her own life and reaching goals. The Trussardi woman is featured in the splendid sceneries of Villa Erba, Cernobbio and Menaggio. The engaging commercial with a profound message presents the new Trussardi’s women’s perfume, framed by the beauty of Lake Como.
These are just a few examples of how Lake Como, especially the Como branch, is a location that constantly fascinates the whole world thanks to its irresistible beauty, wonderful nature, fascinating art and enchanting architecture. The perfect setting for high fashion!
What will be the next commercial or next fashion show on the shores of Lake Como?
We can’t wait to find out!